A product that can clean, moisturize, and rejuvenate the skin all in one is certainly worth your attention. The CleAurum brand 24K Gold Bar Soap can do just that, better than any other soap on the market today. Pure 24K gold in our Gold Bar Soap is the key to ensuring that skin is moisturized, and protected from inflammation (by reducing and protecting from free radicals). It also works to promote the growth of collagen within the skin, as well as protect it. Our Gold Bar Soap is used the same way as any bar of soap; topically on the face or elsewhere on your skin. The gold works on a microscopic level where the gold’s negative charge is attracted to the natural positive charge of the skin, creating a slight attraction. This attraction allows the soap to penetrate deeper to provide a truly deep clean, leaving skin refreshed but also moisturized. Gold also works on a chemical level to reduce the degeneration of collagen, slowing down the skin aging process.